Oneness with nature in the sunrise surf. Strap on a G-SHOCK-Surfrider Foundation Japan collaboration watch designed for surf enthusiasts and extreme sports fans. Sharing a passion for the environment, G-SHOCK is proud to team up with the Surfrider Foundation Japan and its core mission of protecting the marine environment. Inspired by the sunrise surf, the watch captures the serene beauty and warm glow of a beach bathed in morning sunlight. This singular moment is expressed in a variegated blend of harmonious yellow and beige tones. Made with bio-based resin and equipped with Tough Solar technology, the watch embodies our shared commitment to sustainability and harmony with nature. The Surfrider Foundation Japan logo is featured on the face and case back, and the band loop is printed with a befitting hashtag: #oceanfriendlylifestyle. * Due to the characteristics of mixed-color molding, there are individual differences in color and pattern in every timepiece. * Due to the watch’s specific characteristics, the surface resin may exhibit a certain texture. SURFRIDER FOUNDATION JAPAN The Surfrider Foundation has its roots in voluntary water quality monitoring activities at surf spots initiated by surfers in California. It was established in California in 1984. Today, it operates as an international environmental NGO active in 10 countries, primarily in the United States. In Japan, activities began in 1993, and it became a general incorporated association in 2011.
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